Style Guidelines Style Guidelines

Color palette

The color palette for IAIG makes selective choices of UNOPS’s own color palette. The colors are meant to evoke the authority and trust that comes with the UN blue and use a selective subset of secondary colors to accentuate important highlights.

Primary colors

Our primary colors are blue, white, and black. They are used to provide clear consistency and simplicity throughout all communications.

  • UNOPS Blue

    Hex:
    #0092d1
    HSL:
    198, 100, 41
    RGB:
    0, 146, 209
    CMYK:
    90, 16, 0, 0
    Pantone:
    P 112-7 C

  • White

    Hex:
    #fff
    HSL:
    0, 0, 100
    RGB:
    255, 255, 255
    CMYK:
    0, 0, 0, 0
    Pantone:
    Process White C

  • Black

    Hex:
    #27251f
    HSL:
    345, 6, 13
    RGB:
    39, 37, 31
    CMYK:
    0, 0, 0, 100
    Pantone:
    Process Black C

The blue should be used sparingly to bring focus and attention to a specific piece of information.

Secondary brand colors

We use two secondary colors for accents and situations that call for additional attention or contrast.

  • Midnight

    Hex:
    #004976
    HSL:
    203, 100, 23
    RGB:
    0, 73, 118
    CMYK:
    100, 57, 9, 47
    Pantone:
    7693 C

  • Cherry

    Hex:
    #991e66
    HSL:
    325, 67, 36
    RGB:
    153, 30, 102
    CMYK:
    22, 100, 0, 16
    Pantone:
    7648 C

Grays

Various design elements like borders, rules, and floods typically use grayscale color.

  • Gray

    Hex:
    #97999b
    HSL:
    210, 2, 60
    RGB:
    151, 153, 155
    CMYK:
    20, 14, 12, 40
    Pantone:
    Cool Gray 7 C

  • Stone

    Hex:
    #d0d3d4
    HSL:
    195, 4, 82
    RGB:
    208, 211, 212
    CMYK:
    7, 3, 5, 8
    Pantone:
    427 C

  • Air

    Hex:
    #dbe2e9
    HSL:
    210, 24, 89
    RGB:
    219, 226, 233
    CMYK:
    10, 3, 1, 0
    Pantone:
    649 C

Color usage

The primary colors should be used as the dominant color of IAIG’s brand. Blue should only be used to draw attention and for highlights. Secondary colors should be used for illustrations. If additional colors are needed for illustrations, you may use the UNOPS secondary colors. Try to wherever possible not to use different shades or tints of the colors.

Color guidance

  • Do not create color effects or create new colors.
  • Do not use more than one secondary color at a time.
  • Text should only use primary colors.